Inspiring Action: Empowering Students and Volunteers to Help Save Lives
Crafting heartfelt videos for a global non-profit that motivate people to join the mission of saving lives through marrow donation and cell therapy.
Be The Match, now known as the National Marrow Donor Program, is a leading non-profit dedicated to connecting donors and patients in need of bone marrow and blood stem cell transplants to treat life-threatening diseases.
The Objective
Two distinct goals shaped this project: recruiting passionate volunteers to support the organization’s mission and encouraging university students to join or start local chapters on their campus.
At the core, these videos were designed to raise awareness around blood cancer and marrow donation, and inspire people to join the registry and be a part of something larger than themselves.
Our Approach
We teamed up with the Be The Match crew again to produce two videos built around candid testimonials from students and volunteers. We shot engaging b-roll footage all over the University of Georgia campus to help bring their stories to life. Our aim was to keep things upbeat and inspiring — crafting videos that would truly connect with students and get the message across clearly. Taking an authentic approach helped make these assets relatable and connect with viewers on a personal level.
The Results
The videos were shared widely across their website, social media channels, upcoming events, and future recruitment drives. One of the social reels we created from the main videos quickly became one of their most viewed posts ever, amplifying the mission and inspiring more volunteers and students to get involved and help save lives.
We also produced a short looping video that highlighted key stats and milestones from the year. It was specifically designed to play in the background at events and future recruitment drives.
"Paravel is incredible to work with! My company has hired them for various photography and videography projects over the years, and they have always exceeded our expectations. They are efficient, easy to communicate with, extremely responsive, and always ensure you get a quality end product. I am thrilled every time I contract with them."
Anne Thompson - Regional Marketer, NMDP